Book Review: The Facebook Era by Clara Shih

Last month, I read The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. It is somewhat larger and more up to date than “I’m on Facebook Now What???” Although I liked it, like the previous Facebook book, I found that it failed to adequately address the issue of social networking security and, like just about any “guides” to “success,” unless you have your killer product, app, service, etc., already, this book won’t do you any good until you do. Also, due to the recent Facebook redesign, certain aspects of? this book no longer apply or need to be updated.